[vox] Advertising LUGOD on Unitrans?

Gabriel G. Rosa grosa at ucdavis.edu
Thu Jul 23 19:26:52 PDT 2009


On Thu, Jul 23, 2009 at 05:51:40PM -0700, Bill Kendrick wrote:
> On Thu, Jul 23, 2009 at 05:32:00PM -0700, Bill Ward wrote:
> > I would advise against purchasing advertising.  Advertising only works
> > if you have the budget to blanket a variety of sources.  It takes many
> > impressions of an ad to get people to buy the product, and you only
> > start noticing the ads once you've subconsciously absorbed it a bunch
> > of times, in most cases.  Advertising is a money game and you could
> > easily deplete LUGOD's treasury and find no new members.
> 
> FYI, these would be ads that would be up on every bus in town, for
> at least 9 months.  ... Which, I think covers the "subconsiously absorb"
> part, doesn't it? ;^)
> 
> (I see a LOT of students using Unitrans, and we're relatively unknown
> to the student population.  And, sadly, "NO POSTING" signs up at all of
> the deliciously crowded bus stops.  >:^P )
> 

Certain Unitrans lines (W, M, J, G) are *packed*, like 60+ students
packed like sardines, specially in winter quarter when it rains.

You will definetly get plenty of eyeball traffic. Especially if you use
my banner ads ;)

-G


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