[vox] [fwd] ACCU: Wednesday, June 9 - Jeff Johnson, "Designing with the Mind in Mind: The Psychological Basis of UI Design Rules" [Mtn View]

[Bill Kendrick]

FYI:

----- Forwarded message from Ali Cehreli -----

Date: Wed, 2 Jun 2010 13:20:32 -0700
From: Ali Cehreli
Subject: ACCU: Wednesday, June 9 - Jeff Johnson, "Designing with the Mind in Mind: The Psychological Basis of UI Design Rules"

When:      Wednesday, June 9, 2010
Topic:     Designing with the Mind in Mind: The Psychological Basis of
UI Design Rules
Speaker:   Jeff Johnson
Time:      6:30pm doors open
          7:00pm meeting begins
Where:     Symantec
          VCAFE building
          350 Ellis Street (near E. Middlefield Road)
          Mountain View, CA 94043
Map:       <http://tinyurl.com/334rv5>
Directions: VCAFE is accessible from the semicircular courtyard
between Symantec buildings <http://tinyurl.com/2dccgc>
Cost:      Free
More Info: <http://www.accu-usa.org>

UI design rules are not simple recipes to be applied mindlessly.
Applying them effectively requires determining their applicability
(and precedence) in specific situations. It also requires balancing
the trade-offs that inevitably arise in situations when design rules
appear to contradict each other. By understanding the underlying
psychology for the design rules, designers and evaluators enhance
their ability to interpret and apply them. Explaining that psychology
is the focus of this talk. It is intended mainly for software
designers and developers who did not take Cognitive Psychology as part
of their university education. This talk is based on Johnson's new
book, Designing with the Mind in Mind (Elsevier).

Jeff Johnson is Principal Consultant at UI Wizards, Inc., a product
usability consultancy (uiwizards.com). After earning B.A. and Ph.D.
degrees from Yale and Stanford Universities, he worked as a UI
designer and implementer, engineer manager, usability tester, and
researcher at Cromemco, Xerox, US West, Hewlett-Packard Labs, and Sun
Microsystems. He has taught at Stanford University, Mills College, and
the University of Canterbury. He has authored articles and chapters on
a variety of topics in Human-Computer Interaction, as well as the
books GUI Bloopers, Web Bloopers, GUI Bloopers 2.0, and Designing with
the Mind in Mind.

Meetings are open to the public and are free of charge.

---------

The ACCU meets monthly. Meetings are always open to the public and are
free of charge. To suggest topics and speakers please email Walter
Vannini via walterv at gbbservices.com

----- End forwarded message -----

-- 
-bill!
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