[vox] Advertising LUGOD on Unitrans?

[Alex Mandel]

I think we'd need:

1. a really good ad
2. some really clear goals for the ad campaign (ie:
 a. Double our installfest attendance
 b. Double our regular meeting attendence
etc..

Of Course that also means ensuring that we have the capacity to handle
those increases...

Thanks,
Alex

On 07/14/2010 01:33 PM, Bill Kendrick wrote:
> 
> So digging up a ~2 year old thread... I recently received an email from
> someone at Unitrans telling us that they have space for ads again, and
> we're at the top of the wait list.
> 
> I think the main difference is that we now have an idea of what our
> club's bank balance is (just over $1000 as of the last ledger update
> from April 2010: http://lugod.org/devnull/ledger/general_ledger_2010.pdf )
> So unless we receive some sponsorship, this will cut our budget in ~1/2.
> 
> 
> Some Unitrans stats from this document from 2008:
> http://unitrans.com/files/FactSheet08.pdf
> 
> * 3.4 million annual boardings
> * 19,600 on a typical UCD-in-session day
>   (91% undergrad, 5% grad/faculty/staf, 4% general public)
> * 14 bus lines run 600 trips throughout a regular service day
> 
> 
> Thoughts?
> 
> 
> -bill!
> 
> 
> On Wed, Oct 15, 2008 at 11:12:38AM -0700, Bill Kendrick wrote:
>>
>> Looking at:
>>
>>   http://unitrans.ucdavis.edu/ads/
>>
>> (which admittedly mentions 2006-2007 academic year), it seems like
>> one can purchase ads on the inside the 43 single-decker Unitrans buses
>> that run through town for $675.  (For an entire academic year.)
>>
>> Alternatively, for $505, we can get the ads in 34 buses.
>>
>>
>> (1) Do people think it's a good idea to advertise LUGOD on Unitrans?
>>     (We'd get a _ton_ of students' eyeballs, so I think so.)
>>
>> (2) Can we currently afford this?  (Our ledger is extremely out of date,
>>     so I'll need to check with Henry.  That reminds me, we also need to
>>     bring http://www.lugod.org/devnull/ up to date! :^( )
>>
>> (3) Would people be willing to help sponsor this?
>>     (If we can afford it, sponsorship would help us from draining our funds.
>>     If we cannot afford it, sponsorship would be the only way we could do it.)
>>
>>
>> In the meantime, I'll contact the Unitrans ad people to find out when we'd
>> need to get ad content to them, in what size/format), and how much it will
>> cost these days.
>>
>> -bill!
>